BACKLESS SEASON
Aug 16
1 min read
Updated: Aug 23
Speculative work for Aritzia.
Insight: “Elegance and confidence come from within; they’re intimate, deeply personal, and bare.”
I gave myself a 360 Campaign creative brief for this project. The goal was to produce a billboard, social media campaigns for Instagram and TikTok, a playlist, and a shopping bag to drive engagement and sell-through the Audience dress while positioning Aritzia as the destination for confident, elegant dressing, not just elevated workwear.
Services: Art Direction, Location Scouting, Production, Photography, Videography & Editing
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