Got To Have THE CRUNCH

Speculative work for Miss Vickie's.

Insight: “Small, immediate satisfactions are the fuel behind marathon-level hard work.”

For this brief, the goal was to create a subway ad and Instagram post to drive brand awareness and cultural relevance among Canadian university students by owning the crunch moment, specifically during a library study session. Highlighting the forbidden pleasure of the loud snack in a quiet space.

Model: Frost Thirlwell

Services: Art Direction, Location Scouting, Production, Photography, Editing & Graphic Design